Selling builders risk insurance as a personal lines agent can be easy. Sure, it requires a more proactive approach because, compared to auto or homeowners policies, course of construction insurance isn’t as well known. Property clients understand the need to insure their car, but they may not even realize home remodeling insurance exists, let alone how it can save them from financial catastrophe. So, how do you get homeowners on the same page?
Our helpful resource, Builders Risk Game Plan: 7 Tactics to Sell to Personal Lines Clients, gives strategies you can utilize as a cross-selling opportunity with residential property owners, including:
- Identifying homeowners with homes built one decade ago or more
- Researching public remodeling permits
- Using statistics and facts as conversation starters
- Offering relatable examples to explain insurance
Connecting with homeowners on the importance of builders risk coverage can be game-changing both for their financial wellbeing and your business. Complete the form now to access our free resource and learn tactics to connect with personal lines clients.